Nowadays explainer ways have become a great way to promote a certain brand. Moreover they are seen to be a great advertising option for the product, which saves money and time for your business. Even though, at times it can be useful to use text to explain a product, but most of the time videos are preferred. People prefer watching videos that talk about the brand rather than reading descriptive information regarding it. The following are some of the reasons that show why it is preferable to choose explainer videos to promote businesses.
A creative medium
Explainer videos are quite beneficial as they can show a certain product in various ways. Everyone today prefers watching animated videos as they are funny and it helps capture the attention of all the audience regardless of their age. Animated explainer videos are seen to be more user friendly and thus giving a positive image of the company.
Explains better than words
A lot of research has proven that strong influencing videos are more long lasting to an individual’s mind as compared to any kind of slogan that they may read. Therefore, using a video to explain a certain product can be more beneficial in selling products and gaining awareness for all sorts of businesses.
Better than texts and images
Due to their nature, animated explainer videos can gain more interest to the customers as compared to texts and images. Earlier on videos were not preferred as much due to lack of a lot of external factors, however that has changed over time. With high speed internet, more and more businesses can upload videos and can gain the attention of viewers within seconds.
Clarifies purpose of the product
People can take words into various accounts which can be quite tricky and can be a drawback in gaining interest to the product. Explainer videos, on the other hand, are self explanatory and make everything clearer for the customers. Many things are best shown through a video than a descriptive text.
Better SEO rankings
Everyone prefers faster ways to learn about a certain product or service regardless of the brand. Therefore, with the use of explainer videos, businesses can gain awareness at a faster rate and at the same time customers can learn about the product quicker. Moreover, this faster method of gaining awareness to the brand can also increase SEO rankings.
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— Irvine Digital Media (@IrvineDMedia) 15 de febrero de 2018